LONDON FASHION WEEK
Photography: Gianni Casagrande
LFW is one of the most iconic dates in the global fashion calendar, bringing classic heritage and emerging talent in the fashion market together under one roof. It’s such an exciting time of year for a blogger like me, as it’s the ultimate location where you get to see so much incredible style, mingle with like-minded influencers and be surrounded by so many people who share one binding interest – fashion! But fashion week is not for the faint-hearted – there’s a hell of a lot you need to know before attending so you can ensure you get the best out of it.
Preparation is probably the most important thing before attending fashion week. It’s worth mentioning right now that you don’t need to have an actual ticket to take part in fashion week. Before I attended my first show 3 years ago, I literally thought it was only people with a shiny ticket, who had connections with brands or seniors from the BFC that could attend – I was so wrong. Many people such as students, bloggers, photographers, journalists, influencers and anyone with a general fashion interest come down to fashion week, standing outside the venues with their cameras taking photos of attendees outfits for their own work. It’s an incredible experience. However, if you are lucky enough to receive an invite from a brand or press office, here are some essential tips you should know.
Phone, Charger and Portable Charger
Notebook, Pen, Back-up Pen
Chewing Gum, Cereal Bar, Bottle Of Water
Umbrella, Business Cards
Your phone and camera are essential, so make sure you have plenty of charge. You’ll be wanting to post your pictures to social media all day so that’s why I always bring a portable battery charger for those times where there are no plugs in site and you need some juice! A notebook will allow you to jot down important information about what you’re seeing, who you’re meeting and what you will want to include in any follow-up work such as a blog post or email. Finally, business cards! Fashion week is an incredible networking opportunity as you’ll meet people from all sides of the industry. Designers, stylists, bloggers, influencers, press and more! Business cards allow you to secure that relationship with the essential information such as your email, social media links or telephone number so make sure they’re updated.
Next, where are you going, what time and how are you getting there? Make a timetable of your day/s including the shows you’re attending, the PR contact for the shows, addresses for the venues, local taxi numbers or the best tube routes. I tend to get an Uber between shows as it’s so much more convenient. Fashion shows are usually on a tight schedule. If I can’t make it to a show for whatever reason, I’ll drop a quick email to my PR contact apologising and wishing them a great afternoon/evening. When making my timetable, I map out my times in my phone’s calendar and attach notes to each show such as the venue and contact details. iPhones tell you how long it will take you based on traffic and distance to get to your next appointment if you put the location in the correct field, so this is super helpful. I always make sure I have a paper version too, just in case my phone decides to die on me half way through the day.
Fashion week is all about… well fashion, duh! So make sure you LOVE what you’re wearing. I’d recommend not going in anything too wild, to the point where you’re uncomfortable all day. Make sure you have a good pair of shoes on and plenty of plasters in your bag. Picking my outfit is probably the most stressful yet fun part of my fashion week preparation because you want to make an impression. It’s so lovely as well when you get an inbox from someone at the show asking where your jumper is from. Ladies, I wouldn’t recommend those Louboutin heels you know hurt, so make sure your footwear is super comfy.
So those are my top tips for preparing yourself for fashion week. Make sure you keep an eye on the London Fashion Week and the British Fashion Council website for upcoming dates. We are currently in the middle of Pitti Uomo but in London, our next stop is the 5th-8th September. More information is on the London Fashion Week Website.
For an insight into Fashion Week, take a look at my blog post about the John Smedley show I attended last year – it was awesome. Have you ever attended fashion week? How was your experience? What shows did you attend?
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