If you’ve stumbled upon my Instagram, I’m sure you’ve already guessed I’m quite the fragrance phonetic. I love purchasing aftershaves, perfumes and colognes that are bespoke, individual and unique, something that makes a passer by go ‘wow, what are you wearing?’.


Jo Malone London is a brand I’m a complete advocate for. I’ve purchase soooooo many of their colognes in the last 5 years I really don’t know where to begin, but putting aside their unique blends of fragrance, beautiful packaging and elegant branding… they have a story and journey to be told behind every fragrance. Recently, I found myself on a business trip with work to the big capital, London! Apart from actually getting work done, I was so excited to finally take a trip down to their amazing global flagship store on Regent Street. I watched the entire journey of this store opening across social media, magazines and bloggers articles so finally visiting the store was a big deal! Big, big deal!

For those of you who arent aware, the Regent Street store has a special room called The Artisan’s Studio, containing something that you won’t find in any other store in the world. They call this, The Archive Collection. The archive collection is a family of discontinued colognes so I was so excited to see some oldies and some I’d never seen before. The store is also a work of art. It’s probably the most beautiful JML store I’ve visited, with bespoke detailing everywhere you look. The store also offers complementary engraving, box embossing and colourful tops for your 100ml bottles.

Image: Attitude Magazine

So what did I pick up? Well a friend recommended trying out Birch & Black Pepper, one from the archive family. The scent was originally from the Rock The Ages Collection, probably one of my favourite mid-year releases. You may remember it in the bottle with the black label? Well this time they’ve brought it back in a 100ml bottle with the iconic white label. Birch & Black Pepper is a super sexy, sensual and spicy fragrance that smells absolutely insane. It’s very bold, but not at all overpowering. On first impression it’s very spicy, woody and smokey but as the fragrance settles, it becomes very clean, fresh and crisp. Something right up my street!

What do Jo Malone have to say about it?

“And Britain, today. It’s rebellious roots in punk, existing side by side with and enduring respect for tradition, evoked by Birch and Black Pepper. A scent of contrasts. Black pepper and cardamom add a cool spiciness. layered with smoky birch. An accord of magnetic ink juxtaposed with the smooth warmth of gurjum. A surprising, sensual scent. Individual, audacious, stylish. Just like Britain.”


Of course, Jo Malone are all about fragrance combining. This means mixing up two colognes to create an entirely new scent, something unique to the brand. For those of you who are interested in this, I think Black Cedarwood & Juniper is the perfect combination. This combines the woody notes but also adds a subtle sweetness to the combination. BC & J is inspired by midnight rain, a perfect story to be combined with a fragrance representing the iconic London capital.



!function(d,s,id){var e, p = /^http:/.test(d.location) ? ‘http’ : ‘https’;if(!d.getElementById(id)) {e = d.createElement(s);e.id = id;e.src = p + ‘://’ + ‘widgets.rewardstyle.com’ + ‘/js/shopthepost.js’;d.body.appendChild(e);}if(typeof window.__stp === ‘object’) if(d.readyState === ‘complete’) {window.__stp.init();}}(document, ‘script’, ‘shopthepost-script’);

JavaScript is currently disabled in this browser. Reactivate it to view this content.


What’s your favourite Jo Malone scent?



Twitter | Instagram | Pinterest | BlogLovin | Facebook

NOTE: Some product(s)/content in this post may be sponsored or sent as a press sample, however all opinions and views are honest and my own, only select products that I like and want to recommend are featured on this blog. For more information, please click here.