My Autumn trip to London started off with a visit to the streets of Soho, an area of quirky independent shops, restaurants and bars situated in the capitals West End. It’s the perfect place to explore on foot, leading to iconic landmarks such as Carnaby Street, Oxford Street and Regent Street.
My venture took me to the basement of Phonica Records for the presentation and showcase of John Smedley SS17 collection. John Smedley holds the balance between minimalism, quality and innovation, creating time pieces that hold an eternal place in your wardrobe. For a brand that’s over 200 years old and appeared in many look books, edits, articles and reviews… it was the perfect show to go see.
The SS17 collection was extremely surprising and delightful, especially for my first taste of London Fashion Week. Initial impression? Colour. Various shades of subtle pastel colours with minimal detail and design. The whole collection is based on simplistic cotton garments ranging in colours from creams, pinks, blues, purples and yellows. Every outfit flowed and complemented each models body with it’s use of oversized design. The whole presentation was extremely interesting, your eyes couldn’t stay in one place and however much you looked at a certain outfit, you wanted to try and discover more. A beautiful contemporary collection to start off an amazing week of fashion.
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